Look and feel like a diva!
While celebrities have often made names for themselves in Hollywood or the music industry, many of them have turned to side hustles that have ended up being super successful as well. A lot of these famous people have started their own makeup and beauty brands, turning into business moguls in the process. Some have been in the beauty business for quite a while: take Drew Barrymore’s Flower Beauty for instance. There have also been new faces entering the world of beauty like Selena Gomez with her line, Rare Beauty. Some have even taken the world by storm like Rihanna's super-successful brand Fenty Beauty. So, let's take a look at 12 celebrities who are making a mark in the cosmetics industry.
Rare Beauty is only available on its website or Sephora and marks the young star's foray into the beauty business. According to Insider, it's "one of the best celebrity collections I've ever tried." The brand is also doing its bit for charity and will pledge $100 million over the next 10 years to help "increase access to mental health services, with a focus on underserved communities." Rare Beauty has also pledged 1% of all annual sales to its Rare Impact Fund.
Rihanna created Fenty Beauty in 2017, named after her last name. This line was a winner from Rihanna because of her inclusive foundation and concealer lines, which dropped with 40 and 50 shades, respectively.
Alba's beauty brand was found in 2011 and is often raved about for its ethical household options. It started as a way for cleaning products that were completely non-toxic for babies. Now it has grown to include makeup and beauty products. Meghan Markle's makeup artist reportedly swears by one of Honest's products known as the "Magic Balm".
Founded in 2013, the aim of the brand was to bring quality products at affordable prices to Walmarts across the country. Drew told Insider previously in 2016 that she's "been in a makeup chair since I was 6 years old and had the fortune of working with the icons of the beauty industry." The cruelty-free line includes eyeshadow palettes, mascara, and blush, accessories like brushes, blenders, and makeup bags, and a fragrance line.
Posh Spice has always been known to venture into businesses so would a beauty brand be far behind? Victoria Beckham came out with Victoria Beckham Beauty in September 2019. The line also offers skincare products apart from make-up.
Lady Gaga launched her beauty line in September 2019, reports Women's Health Magazine. The pop star created a line of winged stickers for the perfect cat eye, so it's clear Haus Laboratories aspires to represent the celebrity and her iconic looks.
Madonna's luxurious skincare brand, MDNA, apparently combines the spa practices of Italy with Japanese technology. Their beauty rollers are supposed to be a hot-seller but do note the products are expensive.
Cindy Crawford’s Meaningful Beauty has a range of anti-aging products with even a money-back guarantee, according to its website, which states: "I think you'll love Meaningful Beauty® as much as I do, but if for any reason you're not completely satisfied, just return the containers within 60 days of receipt, and you'll get a full refund of the purchase price (minus shipping and handling), even if the bottles are empty."
The Australian supermodel started the all-organic skincare company Kora Cosmetics way back in 2009. She reportedly spent 18 months "studying nutrition and health psychology" at a university in Australia. The brand includes products like face mists, toners, and serums, lip tint, and even aromatherapy.
It's all in the family with the Kardashian clan. Half-sisters Kim and Kylie have come out with their own beauty lines in recent years that have won over many customers who swear by their products. Jenner's makeup line is a hit for its lip kits. Kardashian also has a fragrance line and Skims solutionwear.
At 51, J.Lo is the epitome of timeless beauty so it's surprising it took her so long to come up with a beauty line. "I think I've been thinking about it for about 20 years. Everywhere I went, I felt like everybody was always asking me about my skin. And as I got more mature, the questions came more often," Lopez shared with PEOPLE. "It was actually very nice, but I realized that it was almost like an obligation. Like I had to put out a skincare line for everybody who was asking." The brand's tagline is "beauty has no expiration date," so she made sure that her JLo Beauty products would work on all skin of all ages.
ProDNA started back in 2018 and the skincare brand has been a result of the efforts of scientists who came together to create the perfect blend of ingredients. The brand has a jar of gold peel-off mask for $46 which is one of its popular products.
Cover image source: Getty Images | Photos by (L) Dimitrios Kambouris / Staff, (R) Caroline McCredie